Scheman Consulting was founded to support the international STM publishing industry. Services include market research and strategic business analysis, society journal program development, content development, project management, global journal marketing and launches, e-licensing and rights management policies, sponsored publications planning, print/electronic pricing, managing organizational change, and production process upgrades.

Teach module Commissioning and New Product Development in postgraduate program.

Develop new e-businesses, maximize use of high-profile brands across the entire Elsevier organization. Work with internal venture capital group. Business and strategic planning in the following areas:
• Develop clinical evidence alerts/news service
• Point-of-care content models
• Continuing professional development and e-learning
• E-licensing

Develop overall business strategy, manage budget. Developed first new Lancet-branded journals.
• Launched The Lancet Oncology (Sept 00)
• Launched The Lancet Infectious Diseases (Apr 01)
• Directed upgrade of the website (thelancet.com) and introduced e-commerce
• Introduced new print/web revenue streams -PPV, e-only subs; e-advertising
• Streamlined editorial and production processes from paper to electronic

Develop/implement sales, marketing, branding and customer services strategies for the flagship product “Advanced Image Management System” (AIMS), an electronic image-based reference, teaching, reference, and decision support system for radiologists.
• Achieved 75% increase in new installation sites in UK, Europe, including first US sites
• Upgraded reporting , contract, and documentation systems
• Negotiated with OEMs and VARs worldwide for regional distribution
• Tripled qualified sales opportunities

Directed a program of 80 biomedical subscription periodicals and highest quality CD-ROMs.
• Improved Journals Division gross profit
• Introduced individual journal P&Ls/profit targets
• Launched a list of highly profitable, fully searchable, text-based and original CD-ROMs
• CD-ROMs won 1997 British Medical Association “ First” and “Commendation” prizes in multimedia category
• Won publishing rights to the largest society journal published to date
• Launched the company website below market cost; introduced e-commerce
• Implemented Sponsored Sales Program, increasing those revenues multi-fold

Directed biomedical journals program comprised of 75 subscription proprietary and society journals, 45 in-house staff and 100 off-site editorial offices. Acquire/develop journal titles. Lead the society journal proposal initiatives, contract negotiation and signing; head international journal editorial board meetings; direct advertising, production, and manufacturing.
• Increased journal revenues by 45%, profit margin by 4% from all revenue streams
• Never lost a society journal contract
• Elevated profile of journal program to that of first-line competitor
• Spearheaded company product and production e-development plans

Direct operations of 3 divisions/45 staff producing 70 journals and 100+ book titles/year. Member Editorial Board for new products approval Negotiate vendor contracts Implemented desktop publishing saving 20% in prepress cost and 40% in schedule time in year one

Supervise production and creative divisions staff of 50 Manage budgets Supervise 2-shift phototypesetting division Start-up of special sales division serving the international pharmaceutical industry Acquired and managed highest revenue pharmaceutical product

Production editorial services for medical review books.

New York University Graduate Business School, New York, NY; Advanced Professional Certificate, Management
University of Michigan, Ann Arbor, Michigan, Master of Arts, English Language and Literature
Brooklyn College, Brooklyn, NY; Bachelor of Arts, English, cum laude
Certification, Teacher of English, New York City, Grades 8-12

Revised: May 2005
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CR 2005 Rita Scheman
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