Market Research and Business Analysis
A systematic, researched approach to a strategic business review must
be pragmatic and involve more than looking at what competitors are
doing. Applying critical thinking and a structured framework to an
initiative, or carrying out research, analysis, and plan writing can
make the difference between innovative and “me too” strategies,
and managing risk – or not. Research and business planning are
offered as follows: |
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Strategic business review
• Problem
identification and solutions
• Product
line analysis – review vs the competition |
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Research projects and market surveys
• Design,
implementation, analysis
• Competitive
intelligence studies |
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Business plan writing, presentation, implementation |
| • |
Troubleshooting: Is there a problem? If so, what is it? |
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